Emergent Kiwi has written an interesting blog post on Christian Advertising that you should check out.  He has been reading a book on advertising and quotes two executives:

Bram Williams, once head of Saatchi and Saatchi’s wrote: “Better to make the activity of being Christian attractive than try to come up with a ‘hit spin on Jesus’.”

Carolyn Miller has a similar spin: “If I had to make Jesus relevant, I would apply his teachings to modern life. What I wouldn’t do is try and make Jesus trendy – no one wants to see rapping Jesus.”

Do I really need to add anything else to this?